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Market Studies

Neighborhood Housing Services of Richland County: Housing Market Analysis and Recommendations – 2007

This analysis was conducted to help NHSRC evaluate market conditions in the surrounding community and to investigate new methods and target markets for its home ownership activities. The report includes market area and demographic analysis, a review of current marketing approaches and recommendations for future action. [Download report in PDF format.]

Southwest CAP: Market Study for Residential Development in Dodgeville – 2004

This market study was prepared on behalf of Southwest CAP to determine whether sufficient demand existed for a proposed affordable housing development project. Topics covered include market area delineation; location, site and physical analysis; demographics; job growth and economic conditions; competitiveness and comparability; and demand analysis. [Download report in PDF format.]

West CAP: Market Study Procedures – 1995

This procedures manual, developed for a Community Action Agency, outlines the information and steps necessary to complete a market study for a potential housing project. [Download report in PDF format.]

Market Evaluation for Madison Area Community Development Loan Fund – 1994

This study examines the potential market for a variety of loan products that might be offered by the Madison Area Community Development Loan Fund. The analysis incorporates published data and reports; interviews with advocacy organizations, potential borrowers and project sponsors; and interviews with area funders. Recommended next steps are also included. [Download report in PDF format.]


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